Uptempo Global

Hello, this is Uptempo Marketers! Photo by   Fusion Medical Animation   on   Unsplash As the COVID-19 pandemic continues for two years, many artists write about the pandemic.  ‘ 격리해제 (Code clear) ,’ sang by sixty-two artists and was released on January 14 th , 2021, illustrates how people deal with the pandemic. The term ‘ 격리해제 ’ is actually translated to ‘ Release from quarantine ’. It is sung by the most popular rappers in Korea.  Some of the most well-known artists who sang it are YDG, Simon Dominic, Loco, Bewhy, Punchnello, Tiger JK, Woo Won-jae, Moon, Gaeko, Nucksal, Choiza, Leellamarz, Verbal Jint, Khundi Panda, Layone, Lee Young-ji, and Wonstein. The song begins with the Chorus, which is sung by YDG, one of Korea’s earliest hip-hop musicians and is known as the ‘Hip-hop daddy’. [Chorus: YDG] Mask off, 주인공 buff Mask off, main character buff K-hip-hoper가 주는 vaccine stuff The vaccination provided by K-hip-hoper 신약 party해 (지금) We are having a party with a ne...

Hello, this is Uptempo Marketers! The word ‘ 춤 ’ usually means ‘ dance ,’ but in the old days, Koreans used the word ‘ 춤 ’ to describe the waist part of the inside of a skirt or pants . The word ‘ 허리춤 ’ was used more in the old days than it is now because they used to have things, like swords, around their ‘허리춤’. Photo by   engin akyurt   on   Unsplash Ex) 너무 많이 먹어서 허리춤 이 터질 것 같다. I feel like the waist of my pants is about to burst because I ate too much. Ex) 그는 그녀의 허리춤 에 손을 둘렀다 He wrapped his arm around her waist. Ovan’s released popular track ‘I am yours’ is titled ‘ 허리춤 ’ in Korean.  The following are the lyrics: baby we can head it to yeah 어디든 baby, we can head it to yeah, anywhere 오른 손은 춤 을 춰 네 허리 춤 My right hand is dancing (is around your waist) 뛰어들어 둘만의 Party pool Jump into the party pool that’s exclusively for two of us. What I gotta do, What you gonna do 살다 보니까 해외 한 번 간적이 없네 When I come to think of it, I’ve never traveled outside of Korea in my whole life ...

Hello, this is Uptempo Marketers! It has become pretty common to see people dressed in revealing outfits on social media these days. With revealing pictures of themselves, the captions often say ‘ 유교걸/유교보이 출입금지 (Confucianist girls/ Confucianist boys do not enter) ’ in Korea. 유교 means Confucianism . The term ‘ 유교걸 ‘ originally appeared after someone made a parody of Lee Hyo-ri's ' You go girl (유고걸), ' which was released in 2008. Even though ‘유교걸’ and ‘유고걸’ seem and sound so similar, they have completely opposite meanings. The central value of Confucianism is the importance of having a good moral character in order to affect one’s surroundings through ‘cosmic harmony’.  Confucian values include the following: - ‘Collectivism,’ which pursues the ‘happiness of the whole’ rather than ‘each individual’s benefit’; - Manners toward people according to their status and age; 유교걸 usually refers to someone who places high importance on morals and has reserved views on sexual activit...

 Hello, this is Uptempo Marketers! source: @IVEstarship The debut single ‘ELEVEN’ by IVE has gained a lot of attention as soon as it was released on December 1, 2021. One of the reasons for their popularity is that they had two members, Ahn Yu-jin and Jang Won-young, from the now-disbanded group IZ*ONE. The fact that they already had fans from their former group, IZ*ONE, helped them with their fame.  The hook part of the lyrics goes: “ 난 몰랐어 내 맘이 이리 다채로운지 ”.  It means “ I had no idea that my heart was this colorful ”. 다채롭다 is directly translated to ‘ various colors ,’ which means ‘ colorful ’. The line means that she didn’t know that she had so many emotions (until she met this person). The lyrics are as follows: 따분한 나의 눈빛이 My eyes always seems bored 무표정했던 얼굴이 My face that usually lacks expressions 널 보며 빛나고 있어 are now sparkling, seeing you. 널 담은 눈동자는 odd Your reflection in my eyes 내 안에 빼곡하게 피어나는 blue ‘Blue’ that is blooming fully inside me, 내가 지금 느끼는 이 감정들은 true These f...

Hello, this is Uptempo Marketers! Photo by   Jeremy Bezanger   on   Unsplash Apple has unveiled a new Apple Watch Pride Edition band and dynamic watch face in May 2021. Because it combines a larger range of colors inspired by Pride flags that have symbolized the LGBTQ+ community, it has become really popular. However, ‘Apple pride’ has a different meaning in Korea. ‘ 아이폰(애플) 부심(iPhone/Apple Pride ) ’ means ‘ to take excessive pride in owning an apple product or an iPhone ’. Ex)  A: 내 핸드폰 배터리 다 됐다. 너 충전기 있어?  My phone is dying. Do you have a charger? B: 폰 어떤건데? 아이폰이야? What kind of phone do you have? Is it an iPhone? A: 아니, 내 거 갤럭시 21 No. Mine is Galaxy 21. B: 왜 아이폰 안 써? 갤럭시 별로야. Why do you not have an iPhone? Samsung sucks. A: 너도 아이폰 부심 있어? 좀 심하다.  Are you one of those people with an ‘ iPhone pride ’? That’s a shame. Photo by   Artem Page   on   Unsplash There are various types of 부심s , such as 차 부심 ( Taking pride in the kind of car they driv...

Hello, this is Uptempo Marketers! 유재석(Yoo Jae Suk) is the most popular comedian and MC in Korea. He is the host of the most popular variety shows like Running Man, Happy Together, Infinite Challenge, Family Outing, and others. He is far more popular than any k-pop idols that have ever existed. Matter of fact, Daily Sports Korea published that 유재석(Yoo Jae Suk) was rated the top in the survey “Who is your favorite celebrity” on November 20 th , 2020. He had a higher popularity rating than BTS, with BTS and IU coming in second and third, respectively. https://www.dailysportshankook.co.kr/news/articleView.html?idxno=232079 There is even a ‘ 유재석 어록 (Quotes by Yoo Jae Suk) ’. The word ‘ 어록 ’ usually refers to a book that contains quotes from prominent historical figures . However, since many people consider 유재석 (Yoo Jae Suk) a ‘living legend,’ no one thinks it’s unusual to use the word ‘어록’ for his quotes. Some of the most well-known quotes from him are: 지금은 정상에 있지만 세상은 빠르게 변한다. 언제나 마음의 준비...